Free checklist · updated 23 September 2026

Can AI assistants sell your products?

The AI Shelf Checklist: 20 checks that decide whether ChatGPT, Google AI Mode, Copilot and Perplexity can find, understand, trust and sell what you make. Score your store in about 12 minutes.

Five areas, 20 checks

Score your store out of 100.

Answer each check yes, partly or no. You get a score, your weakest area and the first fix to make. Every check comes with how to verify it and what to change. It works on Shopify and every other platform.

Reach Can AI assistants get to your products? 4 checks
Read Can they understand what you sell? 4 checks
Trust Why would an assistant pick you? 4 checks
Transact Can they buy the right thing, correctly? 4 checks
Track Can you see whether it works? 4 checks

A preview

Three of the 20 checks.

AI search crawlers are allowed in robots.txt

How to check Open yourstore.com/robots.txt. Look for OAI-SearchBot, PerplexityBot, Bingbot or Googlebot under a Disallow rule.

Fix Allow the search crawlers (see the Fix Pack). Blocking GPTBot or Google-Extended only affects AI training, not whether you appear in answers.

Each best seller answers its top 3 buyer questions in text

How to check Pull three pre-purchase questions from support tickets or reviews. Find the answer on the product page.

Fix Add a short, factual answer for each on the page and, on Google, in the new conversational Q&A attributes where available.

Price and availability match across feed, product page and checkout

How to check Pick one variant of each best seller. Compare price and stock in the feed, on the page and at checkout.

Fix Fix the source of the mismatch (usually a feed app or a promotion) rather than individual products.

Also inside

Everything you need to act on your score.

Buyer Prompt Test

12 real shopping prompts to run in ChatGPT, Gemini, Copilot and Perplexity, plus what to log each month.

AI Channel Map

How products get into each assistant, where checkout happens and what you control. Dated and kept current.

Fix Pack

A robots.txt block for AI crawlers, a structured-data checklist and the feed fields assistants rely on.

30-day plan

One focus a week, from crawler access to your first monthly prompt log.

Who this is for

For anyone responsible for how products show up online.

Brand owners & DTC founders

Shopify store managers

E-commerce agencies

Growth & performance marketers

SEO & content leads

Product & catalog managers

12 minutes

Find out where your store stands.

Free checklist, plus one practical brief a week on what AI is changing in e-commerce.