// Agentic Commerce Brief

Agentic Commerce Starter Kit Workbook

Use this workbook to make your top products understandable enough for AI-assisted creative, support, reporting, and store workflows.

1. Product data readiness

Start with your top 20 products by revenue, strategic importance, or campaign priority.

Field What good looks like Status Owner / note
Product title Clear product type, differentiator, and use case. Missing / Partial / Ready
Benefits Three specific benefits written in customer language. Missing / Partial / Ready
Attributes Structured size, material, compatibility, variant, care, and constraint details. Missing / Partial / Ready
Proof Review quote, test result, guarantee, demo, certification, or customer outcome. Missing / Partial / Ready
Visual gaps Missing scale shots, use-case images, UGC, comparison visuals, or demo clips. Missing / Partial / Ready

2. Creative angle matrix

Every important SKU should support three to five angles before you ask AI to generate variants.

// Angle types

Problem-aware hook
Benefit-led hook
Proof-led hook
Comparison hook
Objection reversal
Use-case moment

// Notes

Top SKU

Best three angles

3. Agent workflow map

Pick one repeatable workflow and define the approval points before automating it.

Step Define it Your answer
Input Product feed, reviews, support tickets, analytics, or brand rules.
Agent task Summarize gaps, draft angles, QA product pages, or prepare campaign briefs.
Human review Claims, brand voice, compliance, prioritization, and launch approval.
Output Ad brief, PDP update, email block, support insight, or report.

4. Seven-day action plan

// Day 1

Choose top SKUs

Pick 20 products by revenue or strategic priority.

// Day 2

Clean benefits

Make titles, benefits, attributes, and use cases explicit.

// Day 3

Mine objections

Pull reviews and support tickets for proof and objections.

// Day 4

Map angles

Create three creative angles per top product.

// Day 5

List visual gaps

Identify missing images, UGC, comparisons, and demos.

// Day 6

Run one workflow

Use an AI assistant with a human approval gate.

// Day 7

Document it

Save the workflow and choose the next automation.